![]() ![]() So, who is producing commercial demos costing somewhere in the $1000-1500 range? I am not sure. The majority of really good commercial engineers are the following:ġ Regional and 85% are based in New York, Los Angeles or ChicagoĢ Focus primarily on TV or radio, but not usually bothģ Routinely charge $200 to $600 (USD) per hourĤ As a result a demo will cost $2000K (USD) at the bare minimum for a one minute demo. Here’s where my point of view may get unpopular…ĭid you know 95% of all demo makers are only capable of producing one subset of voice demos, usually commercial, and there is still a great possibility of incredibly varied results?įor instance, let’s look at commercials. I also know the hours needed to produce a demo from scratch and what demos should and should not cost. Therefore, I am pretty familiar with what an excellent facility and audio engineer are capable of accomplishing. Not only have I heard tens of thousands, booked thousands of voice-over jobs directly from them and personally produced over a thousand, myself, I have also shared offices with recording studios. ![]() Why? Because he figured out, perhaps by accident and/or stroke of good luck, that no one place is equipped to produce demos from scratch for all the different subsets of voice-overs, including but not limited to commercial, promo, trailer, narration, imaging, animation, political advertising, etc.īefore I begin and possibly ruffle some feathers, I should start by saying I have a lot of experience with demos. When I finally asked, “Who produced the demos?” he went on to rattle off five different production companies. Each company was responsible for producing a single demo. ![]() The funny thing is I liked all the demos, which is a rarity for me. What he did not have yet is a tremendous amount of experience so I assumed that the demos were just that “demos” and not “actual spots”. The prospective client had a handful of different commercial, promo, etc. I was speaking on the phone Friday with an interesting prospective client when the subject of (voice-over) demos came up. What Does a Great Voice Over Demo Cost? Much More than You Think Since then, there have been plenty of changes in the demo production world and unfortunately, most of have not been for the good. In fact, I hear demos produced more poorly now than ever. I’m going to write more about that next week but first I want to give a bit of perspective and create a foundation on some of the thoughts I will be expressing then. I wrote this article about 18 months ago and it’s always been the most successful piece I have ever written. ![]()
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